Speaking to TTG at the 2022 Advantage conference in Madeira, head of Advantage Holidays and Cruise Lee Ainsworth said the group had been working on the new scheme for the past six months.
"Throughout the pandemic, we have been working directly with our members to shape what the organisation will look like coming out of the other side," said TTG 30 Under 30 alumnus Ainsworth.
"With the new AtolPlus scheme, there was an opportunity to go one step further to provide even more support for our agents. Close member engagement has helped us to define and diversify the tour operating models we operate."
