Advantage Travel Partnership chief executive Julia Lo Bue-Said updated members on the consortium’s push to set up a new UK outbound travel lobby group, akin to UKhospitality, and achieve industry-wide support for the initiative, while warning it would require a significant investment of time and finances.
“To think we could carry on as we were before [the pandemic] is ludicrous,” said Lo Bue-Said. “We need a think tank or forum to truly represent the industry. We need to press a reset button, think about what we want and the image and profile of the sector. We must be laser-focused on making sure we can hold government to account.”
