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Advantage Travel Partnership to merge two major trade events in 2024

Hotels
Harry Kemble
15 December 2023

The Advantage Travel Partnership will merge two of its flagship events next year. 

Julia Lo Bue-Said new 2022 Advantage.jpg

Advantage's Julia Lo Bue-Said is upbeat about sales heading to the festive period

The consortium will combine its annual conference, which runs from 15 to 18 May, in Costa Mujeres, Mexico, with its ITMC Summit aimed at travel marketing companies (TMCs). 


Guy Snelgar, director of global business travel, said that this move would help Advantage leverage its "global strength".


Chief executive Julia Lo Bue-Said said: “Given Advantage’s global reach, together with our ambition to deliver even greater commercial benefits for our entire network, our conference in Mexico will see us leverage our global scale and, in turn, deliver even more for those attending.