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Adventure op secures B Corp status after putting ‘purpose beyond profit’

Operators
Tom Parry
26 April 2023

The co-founder of active holiday specialist Adventure Tours UK says its team is “thrilled” after the operator achieved B Corp status. 

Adventure Tours UK's Claire Copeman

The company, which offers small-group tours and self-guided holidays across the UK, was granted the accolade after it met “rigorous” social and environmental standards across five impact areas: governance, workers, community, environment and customers.

The certification, awarded by B Lab, the not-for-profit behind the B Corp movement, ensures firms provide evidence of responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. 

Applicants must legally embed their commitment to "purpose beyond profit" within their company articles.