Addressing Spain’s inaugural Sustainability Day in London on Wednesday (26 April), Thomas Power said "fear and guilt" too often clouded or preceded conversations about sustainability.
"They don’t hear anything related to the positives – the experiences, the destinations, the food, the hidden escapes," he said. "It’s this dissonance of language – the difference between the language of sustainability and what we say to customers and how we sell it – that is the issue. If we want to change, we need to speak differently."
