Abta LifeLine is encouraging the travel trade to dress up in tropical shirts as part of this year’s Big Charity Day.
The nationwide fundraiser takes place on Friday, May 3, with the charity urging all in the industry to don their most garish shirts and donate £1 to Abta LifeLine.
Other suggested ideas include holding a tropical-themed bake sale or hula-hooping competition at agencies or offices, or a mocktail or cocktail-making class.
LifeLine director Trudie Clements explained: “This year Big Charity Day is all about going ‘troppo’ for LifeLine. Wear a tropical shirt and donate £1, but you can also do more.
“We’d love people to get involved in any way they can this year, hosting their own events and encouraging their company to match-fund.
“All of this will help to raise the profile of the great work Lifeline does with our travel colleagues and help us reach more people in need.”
LifeLine helps to support colleagues in the travel industry who are suffering from financial hardship caused by changes in their circumstances such as medical conditions, bereavement, disabilities and domestic violence.
The charity gives financial grants to help pay for items such as wheelchairs or emergency repairs, as well as essential daily living costs including food and utility bills.
“Sometimes, only a small change in circumstances can tip the balance and make manageable situations unmanageable,” added Clements.
“Nothing is too big or too small for LifeLine to consider, and the help received is tailored to each individual’s circumstance.”
Other upcoming LifeLine events include a charity regatta with the Family Holiday Association on July 11 at Port Solent Marina in Portsmouth.