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AI start-up enlists Danny Waine's help to launch to agents

Technology
James Chapple
15 January 2025

An AI start-up has commissioned former Abta head of membership Danny Waine’s new consultancy to help it launch to the trade, claiming its tools will allow agents to further personalise their service to clients.

Danny Waine (left) with SystemsX co-founder Gareth Arnold

SystemsX uses AI and machine learning technologies to support three "solutions" for the travel industry; these span sales, personalisation and customer support, automation and content generation, and back office efficiencies.


Sense supports sales and customer teams with insights, tailored recommendations and travel-specific AI assistance; Content automates content creation harnessing the user’s tone and style to ensure consistency, and Bridge automates booking data transfers and invoicing.


Besides agents, SystemsX will look to work with tour operators and other travel service providers.