It will be the fourth time the association has held the event in the country.

The conference will be staged in Evora, capital of the Alentejo region, on November 23-26.

The main conference location will be the Hotel Vila Gale Evora, around a five-minute walk from the historic centre of the city.

Delegates will also have the opportunity to stay at the Pousada dos Loios in the heart of Evora’s old city, adjacent to its Roman temple, if they prefer.

Conference sessions will be held all day on November 24 and the morning of November 25, followed by a choice of tours.

Derek Moore, Aito chairman said: “Considering our chosen destination is so close to home, it’s surprising that it’s so little-known within the UK travel industry – and thus by our customers.”

Gemma Antrobus, chair of Aito Specialist Travel Agents, added: “Dubbed the Provence or Tuscany of Portugal, with a coastline like the Algarve 40 years ago, this destination will doubtless become a top seller for Aito Agents’ discerning clients; Evora is a must-see for everyone looking for something special for their clients.”

Antonio Padeira, director of the Portuguese National Tourist Office in London, added: “Our country and our airline, TAP Air Portugal, are delighted to welcome Aito’s conference to Portugal again; after Porto, Estoril and Funchal, now Evora – the beautiful capital of the Alentejo Region, and just an hour south-east of Lisbon – will host this important and prestigious event for the UK’s specialist operators and independent travel agents.

“We wish Aito a fruitful conference and an extremely pleasant visit to our sunny heartland.”