The owner of Alton Towers has linked-up with China Media Capital to develop new visitor attractions in the country.
The pair plan to develop a LEGOLAND park in Shanghai and may roll-out other branded attractions across the rest of the country.
The deal was announced during the UK visit of China’s president Xi Jinping.
Nick Varney, chief executive of Merlin Entertainments, said: "China is a key growth market for the group and we see this partnership as providing a significant opportunity to accelerate our plans.”