Hotel company Aman is to launch a new sister brand called Janu with three hotels set to open in 2022.
Aman confirmed Janu would open its first three properties, which are all already under construction, in Montenegro, Tokyo and Saudi Arabia during 2022.
The new brand, which has been created after two years of research and development, will have “genuine human interaction, playful expression and social wellness at the core of the experience” - Janu means “soul” in Sanskrit.
Aman chief executive Vladislav Doronin, said: “The overlap between Aman and its sibling is mutually beneficial – together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti.
“We saw a white space in the market and we want to push the hotel industry into a new sphere.
“What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”
Janu hotels will feature “contemporary design” focusing on space and light with a mix of dining, lounge and bar areas, while wellness facilities will offer “cutting-edge” experiences and treatments.
The first three Janu resorts will be followed by a “robust pipeline of future hotels”, with Janu Montenegro being the first to launch a “serviced residence concept” when it opens in two years.