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AmaWaterways unveils wave campaign after bumper sales year

Luxury
Harry Kemble
13 December 2023

AmaWaterways will offer free flights, overseas transfers plus savings of up to £1,500 per couple on select 2024 and 2025 cruises in its 2024 wave campaign.

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AmaWaterways’ UK team has reported record 2023 booking levels (Credit: AmaWaterways)

Every suite reservation will also be upgraded to business class flights as part of the campaign, which launches on 26 December. 


UK managing director Jamie Loizou said the river line’s latest wave campaign “is designed to appeal to luxury travellers”, adding that offers would make it easier for travel agents to sell its products. 


AmaWaterways’ UK team has reported record 2023 booking levels and a 78% spike in the number of UK travel agencies booking its river cruises. Bookings are up 46% versus the same period in 2019.