Former Cruise118 sales manager Sam Richardson and ex-DC Thomson travel partnerships lead Alan Rennie will join the line as business development managers later this year.
Reporting into divisional sales manager Karen Cameron, Richardson will have responsibility for trade sales in the North, fostering existing commercial relationships to maximise sales opportunities while instigating new agent and trade partnerships for the company.
He has previous experience in management roles with Slimming World and internal auditing at Meridian Business Support National Recruitment Agency.
Meanwhile, Rennie, who joins Ambassador from DC Thomson where he was formerly travel partnerships lead, will report into head of distribution Nicola Harper.
Harper said: "Following Sam’s arrival, we will have a highly experienced trade team operating at full strength, all of whom will be highly focused on supporting our agent partners and supplying them with all the tools they need as we take engagement levels to a whole new level.
"Alan will bring a unique skill set to the team, and I am very excited to welcome him to the business. Having worked with Ambassador since its inception, he enjoys a longstanding relationship with us, and has a deep and considerable appreciation of our product offering."
