APT Travel Group has launched Travelmarvel as a standalone brand and plans to give travel agents "more tools" to drive bookings, strengthen conversion and increase client loyalty in the premium market.
The group confirmed Travelmarvel experts specially trained to support agents were now working in the company's call centre (Credit: APT Travel Group)
The Australia-based touring and river cruise company said it has given Travelmarvel "a fresh visual identity" to help grow the operator’s premium customer base. It also confirmed Travelmarvel experts, specially trained to support agents selling its premium products, are now working in the company’s call centre.
The group will now operate its four-star Travelmarvel brand and another offering five-star, luxury products, which are fully all-inclusive under the APT brand.
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