The Australia-based touring and river cruise company said it has given Travelmarvel "a fresh visual identity" to help grow the operator’s premium customer base. It also confirmed Travelmarvel experts, specially trained to support agents selling its premium products, are now working in the company’s call centre.
The group will now operate its four-star Travelmarvel brand and another offering five-star, luxury products, which are fully all-inclusive under the APT brand.
Paul Melinis, APT Luxury and Travelmarvel’s UK and Europe managing director, said: “Our vision is clear – the market is shifting, and we are determined to meet evolving traveller expectations with the launch of Travelmarvel as a standalone entity, allowing us to speak directly to the premium customer with the tone, product and experience they are seeking.
“Following more than 20 years’ in the UK operating under the APT umbrella, the demand for Travelmarvel product has increased exponentially, and it’s only right that the brand now stands on its own to deliver even more flexibility, better value and curated experiences without sacrificing comfort or care."
Melinis explained the move would give trade partners "better focus and new opportunities". "Agents will continue to work with the same friendly call centre team, now equipped with dedicated Travelmarvel experts specially trained to support and grow premium sales with confidence," Melinis added.
"They’ll also benefit from targeted sales and marketing tools designed to resonate with premium customers, clear brand messaging to simplify client matching, and ongoing commission structures and trade support, which remain unchanged.
“With two distinct brands, we’re giving our partners more tools to match the right product to the right client, whether they are seeking exceptional value or fully inclusive holidays. That means more bookings, stronger conversion, and increased client loyalty.”
APT is also launching a new website for Travelmarvel to improve agent experience online.
