Escorted touring and river cruise specialist APT said the rollout marked "the first step in a series of efforts" to help agents more clearly differentiate between the group’s brands and their respective audiences.
The launch has been supported by a new monogram, which APT said paid homage to its heritage while also symbolising its prestige in the luxury travel market.
It also coincides with the launch of two new river ships – APT Ostara and APT Solara – which have been created in collaboration with interior designer Hecker Guthrie.
