Long-term partners ATD Foundation and the Livingstone Youth Football Academy have created Play it Forward, a charity and football club tasked with developing “sustainable livelihoods through quality education and health activities” for young Zambians.
ATD Foundation is the charity arm of ATD Travel Services, which owns the AttractionTickets.com and Do Something Different activity tickets brands.
Play it Forward chief executive Jake Criswick said: “Since the inception of the ATD Foundation, we have collaborated with six local charity partners, who have enabled us to reach thousands of the most vulnerable young people in southern Zambia.
