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Attraction World Group launches dedicated menopause policy

Attraction tickets
James Chapple
3 March 2023

Attraction World Group has launched its first dedicated menopause policy, designed to "build a new culture" of support for people experiencing symptoms.

Attraction World Group launches dedicated menopause policy

Vanessa Matthews is AWG's head of operations and oversaw creation of the policy

Group chief executive Olly Nicholls paid tribute to the trade-led Travel Talks Menopause group and Merlin Entertainments’ Dominique Sidley for raising the profile of the issue across an industry with a heavily female-dominated workforce.

Head of operations Vanessa Matthews oversaw the policy’s creation, and said it would provide staff the support they need when experiencing symptoms ranging from restlessness and anxiety to depression and low self-confidence.

"Now that we have a support system in place, we believe we can speak honestly about how we feel – whether in a one-on-one conversation or through scheduling flexibility," said Matthews.