The platform will be followed in the autumn by a new self-service portal. Both developments are part of the new Virgin Atlantic for Business initiative detailed to 300 agents and partners flown in from across the globe to London on Thursday (2 March).
Chief commercial Officer Juha Jarvinen signalled a new direction for the carrier. He told the Global Insights event: “Virgin Atlantic has for decades been known for brilliant mastery of leisure travel. This shows we are dead serious about business travel. We are just warming up.”