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Virgin Atlantic to woo business travellers with new initiatives

Business
Gary Noakes
3 March 2023

Virgin Atlantic will next week unveil a new web platform designed for agents making business travel bookings as part of a renewed pitch to attract corporate sales.

Virgin Atlantic hopes agents will help fill its premium cabins with corporate travellers

The platform will be followed in the autumn by a new self-service portal. Both developments are part of the new Virgin Atlantic for Business initiative detailed to 300 agents and partners flown in from across the globe to London on Thursday (2 March).

Chief commercial Officer Juha Jarvinen signalled a new direction for the carrier. He told the Global Insights event: “Virgin Atlantic has for decades been known for brilliant mastery of leisure travel. This shows we are dead serious about business travel. We are just warming up.”