Attraction world is looking to "rapidly scale" its businesses following its acquisition last month by a Dutch travel investment firm.
New head of marketing Neil Langdon is the latest to join the ticket specialist after it was taken over by Ten Oceans Private Equity.
Langdon arrives from 365 Tickets as part of a wholesale restructure headed up by chief executive Olly Nicholls, which has seen his predecessor Paul Stobbs move into an advisory role.
Chief operating officer Justin Mahoney has, meanwhile, taken up an expanded group-wide brief.
Langdon will join a new leadership team featuring head of product Phillipa Standley, head of connectivity Charlotte Tuffin, and head of operations Vanessa Matthews.
He will be responsible for planning, developing, implementing and managing the overall digital marketing strategy within the business.
“Having been impressed with Neil’s work over the years while at 365 Tickets, I am thrilled to welcome him to the team," said Nicholls.
"He brings on board a great understanding of both our partner and customer needs and has vital experience in both the B2B and B2C digital marketing sector. Neil will be a perfect fit for us, as we look to rapidly scale our business.”
Langdon added: “I’m really excited to be joining the company and to embark on a new journey. With travel and hospitality being hit hard in recent years I especially look forward to being a part of the new era at Attraction World and being back to some normality as soon as possible.”