According to the company, the restructure means there is now scope for a recruitment drive into other markets, with new roles being created outside of the UK, in the US and Dubai.
Beckermann, who was previously Attraction World Group’s head of client success, will oversee the group’s product supply and distribution strategy in her new role.
"Having a closer alignment between supply and distribution is a great step towards ensuring we develop a common strategy that will fulfil service to all our partners," she said.
"It’s been a great learning journey over the past two months running the distribution department and with supply having been my home for the past 15 years, I am excited that AWG decided to make this move."
Moving from PrioTicket as part of a campaign to bring in talent from across the industry, Samson will join the brand from his previous role as supply director for 365Tickets.
He will work alongside Phillipa Standley who moves into a new role as head of theme parks and USA partnerships.
Samson said: "Having known the Attraction World team for a long time, I feel it is an exciting time to join and be part of the positive steps they are taking as a company. After spending many years in the travel industry, I am looking forward to reconnecting with old colleagues as well as meeting new ones in this role".
Chief executive Olly Nicholls said: "Given the demand for our solutions and the growth we are witnessing we aren’t stopping here.
"We have a number of highly respected industry professionals joining the business over the next two months and have a number of roles available for the right candidates. We are creating something really special and are casting our net far and wide to attract the best talent in the industry."
