James Turner, who has joined the team this month, will be responsible for training and sales support for tour operators, travel agencies and independent travel consultants.

He previously worked in expedition cruising in the Swiss Alps, Antarctica, Svalbard and Greenland. 

The accomplished rock climber will be working alongside Craig Upshall, director of sales for UK and Europe.

“The appointment is a reflection of the rising trend for expedition trips to the polar regions,” said Upshall.

“James’ role is crucial to the travel professional who is keen to be educated and trained to select the right ship and voyage for their clients.”

Aurora launched new ship Greg Mortimer in October.

The company described demand for the vessel as “immense” and said another ship will be launched next year. 

Robert Halfpenny, managing director of Aurora Expeditions, said: “For more than 27 years we’ve been driven by a pioneering spirit, and we’ve always chosen the best people to help achieve this vision both on and off the ship.

“We warmly welcome James to our team and look forward to raising the standard for expedition cruising globally, while continuing to provide the authentic, small-group adventures that we are known for.”