The over-50s holiday and cruise specialist is putting together a group of “star” agents who “demonstrate ongoing support for the brand”.
The new Saga Stars programme, running throughout 2020, will also offer the selected agents invitations to an exclusive event onboard Saga’s Spirit of Adventure ship among other benefits.
Iain Powell, Saga’s head of trade sales, said: “We are very excited to launch this scheme,which will reward a group of loyal travel agents for their ongoing support of our brand.
“The trade has become vastly important to us in recent years, and we know this is an ideal time to further increase the support we offer.
“Becoming a Saga Star will provide you the opportunity to contribute to our growth, provide feedback and ideas, while receiving some amazing rewards for doing so.”
Agents who secure a place in the Saga Stars group will receive £1,000 towards a holiday at a hotel in Europe, an invitation to Saga’s agent event on Spirit of Adventure, a guaranteed place on a fam trip and invitation to Saga’s annual Christmas lunch, as well as attending a trade day at Saga’s Folkestone HQ.
Group members will also benefit from the services of a Saga trade team member to assist marketing, events and visits.
Entrants for the Saga Stars programme must complete the Saga Experts training programme, and can nominate themselves or a colleague between 1 and 20 December by sending a summary – and even a supporting video – on why they should be included in the group.
