The new route will be operated by Danish airline SUN-AIR, which has operated as a BA franchise since 1996 and flies in BA colours.

The route is being supported by Anglo-Swedish pharmaceutical company AstraZeneca. The multinational company’s new global headquarters is in Cambridge and its key European hub is in the Swedish city.

Flight BA8235 will depart Cambridge at 07:00 each morning and arrive at 10:00 at Gothenburg’s Landvetter International Airport. BA8236 from Gothenburg will depart at 18:00 each evening, arriving in Cambridge at 19:00. It will operate Monday to Thursday with a 32-seat Dornier 328 regional jet.

SUN-AIR commercial director Kristian Tvergaard said: “We very much look forward to establishing ourselves in Cambridge, the East of England and servicing valuable business customers in both Sweden and the UK with our excellent in-flight hospitality”.

SUN-AIR already operates from Manchester to Gothenburg for BA and from London City to Hamburg and Billund. These and the Cambridge flight can be booked on the normal BA systems.