The Barbados Tourism Marketing Inc. (BTMI) and members of the Barbados Hotel & Tourism Association (BHTA) have partnered to launch the Barbados Cares campaign – offering an in-resort credit of £100 and 20% discounts off a range of activities and attractions.

Around 15 local hotels have backed the initiative, which runs from 18 October to 30 November on travel up until 14 April 2020, and is applicable to travellers who have booked a package holiday for seven nights or more.

Kerrie Symmonds, minister of tourism and international transport, said: “I was in the UK when Thomas Cook collapsed and the impact was widespread and heart-breaking for all involved.

“It sent shockwaves through the entire tourism family in Barbados and across the UK. The Barbados Cares offer is but a small token of our appreciation and gratitude to those travellers who are rebooking their Barbados holiday and, we hope that it will help them to have the holiday they were so looking forward to.”

Cheryl Carter, BTMI UK director, added: “Barbados has a strong relationship with the UK and has long been a top choice for British holidaymakers.

“Additional seats to Barbados from Manchester and London, have been secured with Virgin Atlantic, and we believe that the Barbados Cares offer will definitely be welcomed by those Thomas Cook customers, who are eagerly anticipating their holiday in Barbados this winter.”