The advert forms part of a tactical sales campaign which will run throughout January, supported across online, social media, radio and local branch activity, with variations for Barrhead’s Brilliant Travel division. 
 
The ad uses a soundtrack of Bizet’s Carmen Suite No.1 – Les Toreadors cutting away to typical noises associated with holidays. Barrhead said the sensory contrast was “designed to prompt viewers to look up during the ad breaks”. The campaign runs until early February. 

Sales and marketing director Nicki Tempest-Mitchell said: “This is a big January for the travel industry where we expect travel brands to be front and centre of advertising. It was important to us to create a campaign that could both cut through the noise as well as capture the emotions of going on holiday. 
 
“It’s our biggest tactical campaign since pre-pandemic and we’re confident that the return will be high – not just because demand for travel is still buoyant, but because there are more people than ever turning to trusted local travel agents.

“We’re increasing loyalty among existing customers as well as attracting new clients thanks to our reputation which has only strengthened over the last few years because of the service we’ve offered."