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Barrhead Travel cruise sales soar at expanded river cruise show

High street
James Chapple
6 June 2019

Sales at Barrhead Travel’s annual river cruise show soared 30% this year after the Scottish agency chain refreshed the format to highlight a broader range of product.

Barrhead River Cruise Show 2019 Web.jpg

For 2019, the agency moved the show to its luxury store in St Vincent Street, Glasgow, and showcased a wider range of cruise options – including more luxury holidays.


Barrhead said the new venue provided a more “intimate and luxurious space” with room for private appointments and an on-site bar.


Sharon Fox, Barrhead’s head of cruise product and commercial, said: “Combining the river cruise show with luxury ocean product gave a smaller number of customers a wider variety of choice and more face-time with our cruise experts and partners, resulting in quality bookings and increased revenue.