The independent chain’s training facility has been designed to look like a modern agency branch and also includes an outdoor learning space.
Barrhead said it had made a “significant investment” in the new academy, based in Bothwell Street, as it plans to open new retail agencies across the UK.
Chief executive Sharon Munro said: “Our people are our business, and are firmly at the heart of our strategy for growth.
“Our in-house training team has doubled in size in recent years, and this new academy gives us a positive learning environment to develop and grow our people across the whole of the business.
“This latest investment will also help us attract, grow and retain the best people in the industry.”
The company has also added a new 12-month management programme, which aims to allow staff to “meet their professional development aspirations and play a key role in the growth of Barrhead Travel”.