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Big boost in trade activity

Cruise
Sophie Griffiths
9 June 2017

Oceania Cruises has ramped up its trade support and activity this year, with increased ship visits and fam trips.

Oceania Cruises

Speaking to TTG during a ship visit onboard Nautica in Southampton last week, Bernard Carter, senior vice-president and managing director EMEA, said: “We’ve always been big on travel agents but this year we are doing more ship visits around the UK at different ports.”


He said the line had changed its strategy to enable agents “to earn more and to allow us to grow our revenues”.


“For example, we’re focused on increasing our group opportunities for agents – we have increased the exclusive marketing materials that we offer them and we also overbrand these with our key partners,” Carter said.