Lord John Bird encouraged travel leaders to back the pledge during TTG’s Diversity and Inclusion Breakfast on Wednesday (18 May).
The coalition was co-founded by former equalities minister Justine Greening and chairman of True Potential in Newcastle David Harrison. The pledge has so far been backed by 550 global businesses and more than 50 universities.
Lord Bird said the principle behind it is to consider prospective employees "as if you were blind" in a bid to remove any prejudices.
"Rather than looking at the candidate, you look at the job and you find the person who will fit the role based on their skills and abilities," he told attendees.
