Summer 2022 should be when the travel industry returns to something approaching pre-pandemic shape. Ukraine is one factor hampering this, but consumers are more discouraged from travelling if they cannot afford it to begin with.
Half of respondents to TTG’s snap Cost of Living Survey last month said customers and clients had proactively raised the issue with them, and that it was affecting travel purchases. Two-thirds, meanwhile, said they were worried about the implications for their own businesses. Energy costs, oil prices and record inflation could all dampen demand, but bills are consumers’ biggest concern.
