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Hays Travel acquires North West and Wales franchise partner Just Go Travel

High street
James Chapple
11 September 2023

Hays Travel North West owner Don Bircham is selling up after more than 20 years, but will retain his business’s first-ever store in Mold – stating he wasn’t ready quite yet to quit travel altogether.

Hays North West managing director Don Bircham

Bircham has been a Hays IG member for more than 20 years

Hays Travel on Monday (11 September) confirmed it had acquired franchise partner Just Go Travel, which has since 2015 operated under the Hays Travel North West banner.

The deal will see Just Go Travel owner and managing director Bircham sell all but one of his 46 stores to Hays, which he has run for more than 20 years. The Mold branch will continue to operate under the Hays Travel brand.

In the meantime, Bircham will turn his attention to his bar and restaurant portfolio, as well as developing inbound tourism opportunities in the region arising from Ryan Reynolds and Rob McElhenney’s acquisition of Wrexham FC, of whom Bircham is a former chief executive.