Skip to main content

British Airways appoints new trade sales lead

Air
James Chapple
31 October 2019

British Airways’ new trade lead has admitted there is “work to do” to strengthen the carrier’s relationships with agents.

Muren said there was work to do to rebuild relationships with agents

Mark Muren, who had been appointed BA’s new head of global sales, will join the carrier later this year from United Airlines, where he held the role of managing director global accounts.

He will report to BA chief commercial officer Andrew Brem.

Muren is a former captain, who flew regional jets for United Express and SkyWest Airlines.


“[BA] has built a reputation for being a valued partner to the trade,” said Muren. “But I know there is work to do to strengthen these relationships, build new ones and increase the value for customers, our trade partners and British Airways. This will be an important focus in my role.”