Brits are spending £200 or more on goods and services before going on holiday abroad, according to new research published by the Advantage Travel Partnership.
Aito is planning to offer more financial protection services to members
The data revealed people in the north-east were the biggest pre-holiday spenders, at an average of £220 per person, followed by Londoners.
Meanwhile, people from the south-east are the most frugal when it comes to pre-holiday shopping, spending around £150 per person on average.
According to chief executive Julia Lo Bue-Said, the data highlights the contribution of outbound travel to the UK economy, which amounts to a total of £49 billion per year.
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