Boulter confirmed the news on Facebook on Thursday (17 March), as did director of agency sales Si Morris-Green, ahead of Classic’s agent-focused business update and awards in Birmingham.

"I’m back!" said Boulter. "I am absolutely over the moon to share my news with you all. I have joined the fantastic trade sales team at Classic Collection Holidays and Classic Package Holidays as regional sales manager for the south west and south Wales.

"Thrilled to be working with all my fabulous trade partners once again and beyond excited for what’s to come. I’ll see you all very soon."

Morris-Green added: "Delighted to welcone Bryony Boulter to Team Classic! As south west RSM, she’s going to smash it."

Boulter becomes the latest in a string of additions to Classic’s trade sales team under Morris-Green’s leadership.

At Jet2, she was responsible for the airline and operator’s Stansted and south east catchment before moving back to the West Country to spearhead the launch of Jet2’s Bristol base to the trade.