The pandemic has generated a number of buzz phrases: “unprecedented times”, “new normal” and “I think you’re on mute” to name a few.
There was one, though, which captured the imagination of not just governments, but also industries and businesses, exploring how, as we emerge from this crisis, we can all work to “build back better”.
And as the travel industry finally begins to plan its restart, numerous businesses and destinations are rightly exploring how they can do more to champion responsible travel.
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