Traditionally claimed to be the industry’s busiest day for bookings, Sunshine Saturday delivered for a number of agents and operators, with Barrhead Travel surpassing its previous record sales day from January 2020.
The day also contributed to an overall sales growth of 52% for the week 2-8 January for Barrhead when compared with the same period in 2019.
EasyJet holidays also saw its strongest sales day since launching in 2019, while in the lead-up to Sunshine Saturday self-guided holidays specialist Macs Adventure reported its best sales day in its 20-year history.
