Currently all member countries promote themselves individually within Europe.

Emilio Silvestri the Honduran Minister of Tourism and incoming president of Cata for January 2016, said the agency’s major focus would be on promoting multi-destination travel, encouraging visitors to travel to more than one country on a single trip.

"There are lots of attractions in a small geographical area," said Silvestri. "You could go from a Caribbean-style beach to areas of Mayan heritage and then fly on to a colonial city."

He also asserted that the new British Airways flight from the UK to Costa Rica would have an impact not only for Costa Rica but for Central America as a whole.

He highlighted that "flying connections have always been the problem" when it came to the UK and that the agency has been working with British Airways on flights via the Cayman Islands but it "is not the same as direct flights."

Silvestre added that member governments have signed a new agreement to facilitate smaller airlines coming in and increasing air connections within the region.

Spain continues to be the main source market for Central America but, Silvestre said, "we are also seeing more Italians and Germans now."