Celebrity Cruises has launched a free online image library to be used by companies across the travel sector in a bid to “change the face” of industry marketing and promote greater inclusivity.
The line’s All-Inclusive Photo Project (AIPP) features pictures of “under-represented” travellers captured by a collective of award-winning photographers and filmmakers – including Annie Leibovitz.
Speaking exclusively to TTG, Jo Rzymowska, Celebrity’s vice-president and managing director EMEA, said it was vital the campaign “showed diversity from both sides of the lens”.
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