Gregori brings with her a wealth of experience having previously headed up global commercial transformation and marketing teams at Virgin Atlantic.
More recently she has worked as a partner at several consultancies and communications agencies where she implemented a range of marketing strategies.
In this newly created position, Gregori’s focus will be on building the global brand, leading the teams to build a product portfolio, creating brand assets and campaigns and collaborating with the business and its partners to drive execution.
Gregori said: "I am looking forward to helping the company deliver on its transformational agenda and consolidate its position as the leading provider of the award-winning, multi-destination holiday experiences in Greece and the Eastern Mediterranean."
