Prior to its 2019 collapse, the previous 178-year-old incarnation of Cook took all attractions with captive orcas off sale.
Now, the brand – reborn in 2020 as an OTA – is extending this stance to facilities where other cetaceans such as dolphins and whales are held in captivity.
Cook said customer feedback had revealed that while customers were keen to enjoy animals when on holidays, they had particular concerns over captive dolphins.
The move coincides with a relaunched ticket and excursion offer, which will instead see Cook promote wild-watching experiences for whales and dolphins, allowing people to experience these animals in their own habitat.
