Roberts, Princess Cruises’ vice-president UK and Europe, succeeds Stuart Leven, vice-president EMEA and managing director of RCL Cruises.

Leven has served as chairman the past 18 months.

“I am delighted to take this opportunity at such an exciting and dynamic time for the global cruise industry,” said Roberts.

“Thanks to the incredible diversity of ship, itinerary and experience offered by today’s cruise lines, there’s never been a better time to be in this industry, and I’m looking forward to working closely with the Clia team, travel agents and cruise lines.”

Roberts joined Princess three years ago. He previously worked for its sister brands within Carnival UK for 16 years across a variety of roles covering customer services, sales, finance and IT.

As Princess Cruises’ vice-president UK and Europe, Roberts leads a team of more than 80. He is responsible for the sales, marketing, PR and commercial functions, as well as guest relations, for the UK and European Princess offices.

Since joining Princess, Roberts has overseen a number of large-scale projects and initiatives, including ITV documentary The Cruise, and increasing UK capacity for Princess Cruises.

Andy Harmer, Clia director UK and Ireland director and senior vice-president, added: “We are thrilled Tony is taking on the important role of UK and Ireland Clia chair, and look forward to working with him closely over the next two years.

“I’d like to thank Stuart for his tenure as chair, which he has undertaken with great energy and enthusiasm.”

Roberts’ term will run until May 31, 2020.