The new UK director of the Croatian National Tourist Board believes capital Zagreb’s city-wide Christmas celebrations are a festive must, while highlighting the success of destination’s shoulder season strategy.
Zagreb's Christmas markets have been voted Europe's best (Credit: © julien-duval)
The country’s latest figures show a 9% year-on-year increase in UK arrivals during the first 10 months of the year to 820,000, with an extension of flight schedules from April to November helping flatten the peak.
"Our strategy was to broaden the season – we’re seeing more visitors in spring and autumn, and they are staying for longer too,” said Bisera Fabrio, speaking to TTG at WTM London.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
