Discount Cruises will act as a “self-service” platform, offering discounted prices only to customers who book online.
Cruise Circle owner and managing director Jason Daniels said the agency was looking to meet the demands of both current customers and new-to-cruise clients.
“Whilst offering a discount to buy a travel product online versus offline is not ground-breaking, we feel there is an opportunity to deliver a discount message in a consistent and transparent way,” he said.
