Tom Mahoney has been promoted to the role after Anslow moved to a like role with Norwegian Cruise Line. Mahoney, currently Cunard’s director of strategic planning, will take on his new role on 31 January.
He will oversee UK distribution strategy across all sales channels, including those from the UK travel trade. He will report to Cunard vice-president of sales and marketing Angus Struthers.
"Tom has built a highly successful track record as an integral part of Cunard’s senior commercial team and is warmly welcomed into the director of UK sales role," said Struthers.
"With Cunard’s fourth ship of the fleet being built, Tom will lead the sales team at a crucial and exciting time as the brand significantly grows and provides a wealth of opportunities for UK travel agents."