Previously, agents could only put their points towards paying for a fixed portion of a voyage – 25%, 50%, 75% or 100%. They can now put any number of points towards a Cunard sailing.

The points serve as currency agents can use to redeem a host of rewards, including cruises, and are valid for up to two years.

The line has launched a Cruise with Cunard calculator on the Shine Rewards Club platform to help agents calculate the remaining balance of their holiday.

UK sales director Tom Mahoney said: “Our travel agent partners are hugely important to us and we’re always looking at ways to inspire, motivate and reward them.

“The introduction of our Cruise with Cunard calculator is a real game-changer as it offers agents more choice and flexibility than ever before when it comes to sailing with Cunard, and we know that nothing beats experiencing our unique brand proposition first-hand.

“We hope the permanent removal of a points cap on Shine Rewards Club will encourage more of our valued agent partners to enjoy luxury ocean travel at its finest.”