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Cunard axes Shine points spending tiers in bid to help agents take more cruises

Business
Harry Kemble
21 September 2023

Cunard has eased restrictions on how agents spend their Shine Rewards Club points with the line in an effort to encourage more agents to take a Cunard cruise.

Cunard's Queen Anne launches in May 2024

The 3,000-passenger ship is now scheduled to dock alongside Mayflower Terminal at 15:00 on 30 April

Previously, agents could only put their points towards paying for a fixed portion of a voyage – 25%, 50%, 75% or 100%. They can now put any number of points towards a Cunard sailing.

The points serve as currency agents can use to redeem a host of rewards, including cruises, and are valid for up to two years.

The line has launched a Cruise with Cunard calculator on the Shine Rewards Club platform to help agents calculate the remaining balance of their holiday.