The new platform is geared towards educating tour operators and the trade on the tourism offerings of the Czech Republic.

Those that enrol in the academy will be able to complete six modules: Welcome to the Czech Republic; Spa and Wellness; Culture and Gastronomy; LGBT; MICE; and Cities: Gateways to Regions.

Once all modules are complete, participants will receive a master certificate.

It comes after Czech Tourism announced its new marketing strategy for 2022, which will be centred on Czech traditions.

This focus will act as a "guiding force" for campaigns that promote the Czech Republic’s key tourism products: city breaks, outdoor adventure, spa and wellness, history and culture and sustainable tourism. 

Katarina Hobbs, Czech Tourism’s UK and Ireland director, said: "The Czech Republic offers an endless range of traditions and crafts, customs full of music, breath-taking architecture and unforgettable landscapes and scenery."