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Demand from Brits for ski train services doubles despite lack of direct services

Operators
Ilaria Grasso Macola
10 October 2023

Demand from Brits for ski train services has doubled compared with pre-pandemic levels, new data has revealed.

Val Thorens Ski Skiing France iStock-1410894352 (Credit: iStock)

Val Thorens has been a pre-Christmas winner for Niall Douglas (Credit: iStock)

Figures published by the Ski Club of Great Britain and the Mountain Trade Network show that, this winter, Brits’ intention to travel by train to a ski resort has increased to 12% – twice as high as pre-Covid levels and six times higher than last year.

Gwenaelle Delos, Atout France director UK and Ireland, said France and the wider the travel industry needed to “take advantage of our geographical proximity and rail infrastructure to enable more people to get there in this way”, with rail a substantially more sustainable way of travelling to the Alps.