Jeavons, who is currently managing director for the UK and Europe of TTC Tour Brands, said "it was time for a new challenge" after "eight fantastic years" at TTC.

"I’m excited for my new role, but I leave behind a brilliant UK and Europe sales and marketing team, who I will miss very much and that I know will take the brands from strength to strength in this important market," she added.

Gavin Tollman, president and chief executive of TTC Tour Brands, thanked Jeavons for "being one of the agents of change" as she took on responsibility for TTC’s Tour Brands under a singular structure.

"We are incredibly fortunate that our sales director Becky Francis has worked hand in hand with Donna for many years building our trade relationships, and she will continue to engage as we look for a replacement," he added.

"We look forward to finding a managing director who has the innovation, agility, vision and creativity to grasp the opportunity that lies ahead of us all as we emerge from this post-pandemic period."