May 2023 proved to be the most popular summer month for bookings in the first hours of the sale, which launched on 22 December, with booking data carried out by the airline in November claiming 64% of Brits are planning to prioritise an overseas trip in the new year.
In the days following the start of the sale, package bookings grew by more than 230%, with all-inclusive breaks in highest demand and Tenerife proving the most popular overall destination and Amsterdam the top-performing city break choice.
