Kenton Jarvis, who succeeded Johan Lundgren late last year, told The Telegraph the airline and operator needed to persuade consumers booking easyJet flights that its operator can offer equally competitively priced accommodation.
He flagged Amsterdam as an example of a "really popular route", one of easyJet’s busiest in the winter, yet is predominantly being booked and travelled on by people booking their own rooms.
Plans include tweaking the easyJet website so people looking for flights to cities like Krakow or Prague are directed to a "flight plus hotel" option rather than an easyJet holidays landing page heavily focused on the beach market.
