Sherif Fathy explained the destination was expecting to close the year on 15.3 million arrivals, which would be a 5% increase year-on-year. “The year before, we saw double-digit growth,” he said.
“There’s no doubt we have been affected by the geopolitical situation, and the need to explain the Middle East is not one country – Egypt is a big country, with our own borders, and we have stability."
Fathy’s appearance at WTM London was his first in the UK since being appointed to his new role. He will steer the strategy behind Egypt’s goal of reaching 30 million tourists by 2028.
